In the face of exponential change for both nonprofits and the families that we serve, Gateway’s Board of Directors asked a courageous and important question: “How do we serve more children and families better than ever before?”
It was both an amazing honor and a daunting task when the Board hired me to achieve this goal. Though I did not have all of the answers to the question above at the time, I knew exactly where to find them. By engaging everyone from Gateway's front-line staff to 100 percent of our Board and senior leadership, we began an intensive and inclusive strategic planning process.
The Strategic Planning Process:
- We first performed a thorough internal and external environmental scan. This allowed us to compare our 125 year-old habits to an intensely fast-paced world.
- Then we used the innovative spirit of our founders to develop a bold and ambitious vision: "A strong Alabama, built on a foundation of strong families. Gateway will move our state forward by leading transformational change for children and families."
- Finally, we involved subject-matter experts from our community, state and across the country to help us plan our steps forward to navigate in uncertain social, economic and political climates.